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An Examination of Phonological Variation in Nigerian Social Media Audio: A Study of TikTok Lip-Sync Trends

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  • NGN 5000

Background of the Study
TikTok has become a global phenomenon, significantly influencing the way users communicate through audio-visual content. In Nigeria, TikTok lip-sync trends have emerged as a vibrant site of phonological variation, where users creatively adapt and manipulate spoken language. This study examines how lip-syncing activities reflect regional accents, intonation patterns, and vocal inflections, contributing to a broader understanding of phonological innovation in digital spaces (Oluwaseun, 2023). Nigerian users employ lip-sync trends not only for entertainment but also as a means of cultural expression, showcasing the diversity of spoken language in a playful yet impactful manner. The research explores how digital media influences the production and perception of phonological features, highlighting the role of technology in amplifying and disseminating regional linguistic characteristics. This study situates TikTok lip-sync trends within the context of evolving digital communication practices, offering insights into how phonological variation is negotiated and celebrated in online communities (Chima, 2024).

Statement of the Problem
There is limited research on the phonological implications of TikTok lip-sync trends in Nigeria. Despite the platform’s popularity, the ways in which these trends contribute to phonological variation remain underexplored. The absence of systematic analysis hinders the understanding of how digital media shapes spoken language and regional accent representation. This study aims to fill this gap by investigating the phonological features present in TikTok lip-sync videos and their broader sociolinguistic impact (Adebayo, 2023).

Objectives of the Study

  • To analyze phonological variations in Nigerian TikTok lip-sync trends.

  • To identify regional accent features and vocal patterns displayed in these trends.

  • To assess the influence of digital media on phonological innovation.

Research Questions

  • What phonological features are evident in Nigerian TikTok lip-sync trends?

  • How do regional accents manifest in these digital audio practices?

  • What role does digital media play in shaping phonological variation?

Significance of the Study
This study is significant as it offers a novel exploration of phonological variation in Nigerian social media audio, particularly through TikTok lip-sync trends. The insights gained will benefit linguists, sociolinguists, and digital media scholars by highlighting the impact of digital platforms on spoken language evolution (Okeke, 2024).

Scope and Limitations of the Study
This study is limited to examining phonological variation in Nigerian TikTok lip-sync trends. It does not extend to other forms of digital audio content or offline speech patterns.

Definitions of Terms

  • Phonological Variation: Differences in speech sound production and patterns among speakers.

  • TikTok Lip-Sync Trends: Digital audio-visual practices on TikTok where users mimic and synchronize their lip movements with pre-recorded audio.

  • Regional Accents: Distinctive pronunciation patterns associated with specific geographic regions.





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